A Brief History of Ready-to-Wear Fashion

 Before the 1800s, almost all clothing in the world of fashion was bespoke or made to measure, meaning it was sewn by seamstresses and tailors for individuals. During the War of 1812, the US government began mass-producing military uniforms, making them o

ne of the first ready-to-wear garments in history. The concept of ready-to-wear men’s clothing survived the war, and by the end of the century, most men had access to ready-to-wear clothing lines in department stores.

At the time, women’s fashion was much more complex and fitted than men’s clothing—including fitted waists, necklines, and sleeves—making ready-to-wear women’s clothing impractical during the era. However, the 1900s brought increased media attention surrounding ready-to-wear clothing in the US which, along with the economic hardship of the era, made ready-to-wear clothing more attractive and practical than bespoke clothing.

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By the late 1960s, the divide between ready-to-wear fashions and haute couture (the bespoke clothing made by major fashion houses like Chanel or Dior) closed when, in 1966, fashion designer Yves Saint Laurent opened up his first store selling a ready-to-wear line. This paved the way for other designers to make ready-to-wear clothing in addition to their traditional haute couture lines.